Right up there with trademarking your company’s name is giving thought to your domain name. You want to pick a domain name before beginning the trademark process. It is important that your website name be your domain name, and they all be either your brand name or something that is closely related. People tend to think of the URL and the website name as one in the same.
Whether your domain name should be short or long can be debated. I talked about some of the SEO ramifications in a previous blog. There are many additional items to consider. Hyphenation between words can make it easier for search engines but more challenging for consumers. Consider first picking a .com versus a .net or other. It is true .com still has more credibility that it is worth paying a little bit more. Again many consumers will assume sites end with .com.
If you are having trouble picking out a domain check out Jacob Gube’s 12 tools for finding a domain name.
So go out and Start BIG today and figure out your domain name.