Little Tips for Starting Your Own BIG Thing!

My message today is a departure from my entrepreneur series.  I had a request from a client to review with their employees email etiquette. It is a really dry topic but one we probably all can benefit from an occasional reminder!  The words we chose to convey our message whether in person or in writing matter.

An Example

I heard a story once about a military sargent whose job entailed distributing apricots at the end of the lunch time. Being bored with this seemingly trivial task,  he varied how he presented the apricots. Sometimes he would say, “You don’t want any apricots do you?”  The person met with this response generally did not take any apricots. Sometimes he would say,  ”Would you likes some apricots?”  This question led to more soliders having apricots. Finally he tried, “Would you like one or two servings of apricots?”  This led to the highest take rate of apricots! almost double the amount of apricots were selected then when asked “You don’t want any apricots do you?”

As we review email tips remember the words you chose are important when talking with your clients, contacts, customers, and employees!

Email Tips!

Always consider who you are sending your email message. How do they like to be addressed? Are they formal in their email or more casual? 

Always review your the message content before you send it out.

Use polite terms like please and thank-you, hello and goodbye, etc.  When you are in doubt it is always good to be more formal!

Always have a title to your message. Try to make sure it is a relevant title. This is important when forwarding.

If you forward a message to somebody else to deal with, tell the original sender so they know who to expect a reply from.

Do use emphasis where its useful to do so.

Never  reply to an email message when angry , as you may regret it later. Once the message has been sent, you will not be able to recover it.

Don’t type in CAPITALS as this is considered to be SHOUTING.

 Don’t make personal remarks about third parties. Email messages can be easily forwarded or misdirected.

Don’t send unsuitable email or attachments, especially anything of a sexual nature as they may well be found by a third party later.

Never, ever, use scanned images in a signature as these tend to be very large. Becareful of large attachments of any kind.

Don’t mark things as urgent if they aren’t, because then when you really do have an urgent message it may not be treated as such.

Be careful when adding recipients I recently had a client add an unintended recipient to an email. They shared confidential information with a third-party.

Use spell check! Always reread your message incase words are auto corrected inappropriately.

Today when you write an email think of the apricot story! Chose your words carefully and double your results!

For more inspiration check out: http://www.getyourbigon.com/start-big

Get Your BIG On Start BIG

Yesterday you heard Jane’s story that launched Get Your BIG On. Today it is my turn to share with you how it all began for me.

As far back as I can remember I have been goal driven. I worked my way through college holding down two jobs. I completed my degree graduating Magna Cum Laude. I won a full scholarship to pursue my masters degree. I completed that degree Summa Cum Laude while still continuing to hold down two jobs.  Once I had my masters I jumped into corporate America. I worked hard to move up the corporate ladder and did. I have always had the drive to own my own business.  I am first and foremost an entrepreneur and inventor. I am the daughter of a prolific inventor and entrepreneur. My father always encouraged his kids to start their own businesses. Three of his four children are entrepreneurs.

Starting BIG

In 1999 I left corporate America and started my own consulting firm, A-Squared Consulting. I am proud to say we were successful. We always operated in the black and always had plenty of business. My clients list was impressive: Adelphia, Vonage, and Comcast, to mention just a few.

In June of 2010 I was compelled to merge my company with Jane Perdue’s (a former boss, client, and current mentor).   Jane shared her story of the pivotal moment when her boss refered to her as Aunt Polly.  This story hit a cord. You see I also had the proverbial whack on the head.

My Whack On the Head

A-Squared consulting did sales training at the company where my husband is CEO.  One day  I was introduced to a new senior leader who had just joined my husband’s team. After my role of sales consultant was explained, he commented to my husband, “How nice you given the ‘little woman’ something to keep her busy!” I was speechless! I don’t find myself speechless very often. I wanted to say well I agreed to work with this company to help my husband. My other clients are all fortune 500 companies.  The next few responses that came to me are not G rated!  Any of the potential retorts that came to my head, however deserved, felt really shallow. I decided I will not say anything but I will let my actions and results prove I had not been “given” anything. 

I believe most people have had that time in their life where someone intentionally or unintentionally tried to make them feel little. For me Get Your BIG On is about helping people get past those moments and push through to live their BIG dream. When Jane contacted me I came to the conclusion that I had realized my dream and now it is time to give back and help others. I want to share how my dad inspired me to Start BIG! Give others the moxie to help them reach out for their dreams!

Get Your BIG on is designed to help you succeed in achieving YOUR dream. Your dream can be starting a company or simply starting a project. As the President of the Braithewaite Innovation Group, I get the chance to interact daily with people who are starting entrepreneurial adventures. I love to encourage them, help them find their market, and connect them with others who are chasing their dream. Please spend some time on our site www.getyourbigon.com. See what we have to offer. If there is something you need help with we are happy to help! My new dream is to help others see a new possibility, a new connection or relationship that will spark the next great invention or business.

Get Your Big On Explained

The following is a guest post from my business partner Jane Perdue. It explains the genesis  of Get Your Big On. On Friday I will share my Live BIG Story!

For 15 years I thought I was living the dream after achieving my goal of becoming a Vice President for Fortune 100 companies. I was perpetually on the lookout for the next big title, big project and big deal. Then, after a merger, a new boss described me as “Aunt Polly” to the new firm’s CEO. He failed to mention all the impossible assignments delivered ahead of time and below budget, cultures transformed, 80-hour work weeks - not a word about of that, just “Aunt Polly.”

I was astonished and asked him what he meant. He said it meant that people viewed me as someone they could sit down beside in a rocking chair, pour out their issues, then get inspired with a plan and go back to work. The acquiring company was male dominated, lots of mavericks and cowboys dolled up as GQ cover boys. And I had been introduced to them as Aunt Polly. Aunt Polly took up unwanted residence in my heart and head in the succeeding months. I wrestled with her, and her demeaning (to me) introduction to the highest echelons of power within the new organization, almost daily. I made sure the work of my department was brilliant, on point and above reproach. Let’s show those fellas what ole Aunt Polly can do.

Yet Aunt Polly was a cosmic two-by-four, delivering a whack across my head and to my heart, opening internal doors corporate life had long ago sealed shut. Aunt Polly forced me to revisit my childhood goals of making a difference. Sure, by corporate standards I had made a difference. However, in terms of making a real and meaningful impact on someone’s life, rather than just making a buck, had I really made a difference? That was the question Aunt Polly kept whispering. She had become my constant mental companion, forcing me gaze into the picture of my life. Forcing me to examine my contributions in another light. Relentlessly forcing me to probe deeper, revisit my values, assess my purpose. Damn that woman and damn my boss for putting her there.

It took me a long time to understand that I had been chasing the wrong big. My right big was knowing myself, my strengths, what was important to me, and then using that knowledge and years of experience to help other people grow wings and get their big on.

Getting your big on is that “just right” feeling you have in your head and heart when you know what’s important to you - and you are going after it. Your big might be something tangible like a promotion or starting your own business. Or it could be something intangible like volunteering or inspiring others. Either way, you’re going after something that matters - BIG time - to you.

My boss had really given me a compliment, a gift, one that took me a long time to recognize and appreciate. So I left Corporate America to run a female-owned professional development firm where we bring seekers and solvers together to lead big, work big and live big. To be closer to family, we moved from the West Coast to the south, where sweet tea is the house wine - and Aunt Polly’s inspirational beverage of choice in helping others get their big on.

Start BIG Entrepreneurs Give Back and Go Green

www.paperfeet.com

Meet paperfeet by TOMBOLO - the world’s thinnest flexible sandal,
pocket ready for your next adventure. Jimmy Tomczak invented the
patent-pending minimalist art sandals from a process that upcycles
billboard sheet plastic into functional outdoor gear.
Jimmy was using a huge McDonald’s advertisement to keep a leaky roof
dry when the idea came to him to use the material for alternative
uses. An outdoorsman himself, Jimmy always loved the beach and a good
barefoot trek and had his eye on those foot-glove shoes and other
barefooting footwear that were all unfortunately out of his budget.
The next best thing was to create a pair himself. He put the simple
sandals for sale on http://paperfeet.com and less than a year later
the shoes have been shipped around the world, featured in national
media like WSJ, BoingBoing, and FOX and more. His next project is a
Kickstarter campaign to scale production in the USA using local,
ethical labor.

Here is some advice Jimmy has for aspiring entrepreneurs:

What three pieces of advice would you give to college students who want to become entrepreneurs?

Seek and find available resources: Do whatever you can to talk with professors, mentors, fellow peers and their networks early and often. College-specific programs, classes, centers and similar are all incredible resources that are less available once you graduate too.

Apply for business competitions and programs that are only available to college students. I applied for hundreds of independent scholarships before graduating high school. Combined with working before and after my classes in college, I eventually earned enough from just a handful of the scholarships I won to pay my way through school. Don’t miss a window of opportunity for free money that is restricted to your student status.

Start a business. Learn by doing. The best way to become an entrepreneur is to have a product, find a customer, and start making sales! Fail fast and often but make sure these are intelligent failures in that you can apply everything you learned in missing the mark to exceeding expectations the next time around.

 

Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

Absolutely not. Even a seasoned entrepreneur can work hard and achieve near-perfection only to have the rug pulled out from under them by an unforeseen market shift or other anomaly. I graduated from the University of Michigan with a BS in Neuroscience and I also completed the Program in Entrepreneurship. In addition to Michigan’s business school, U-M’s entrepreneurship program has been growing strong but I still remember what I first thought after meeting someone who wanted to “major in entrepreneurship.” “Entrepreneur” is the title some people give themselves after they’ve achieved what they previously defined as success, and as validated by an external party. There’s no such thing as an entrepreneurship major. Learn the basics, sure, but applying creative problem solving and time management to an uncanny ability to complete innovative projects with speed and clarity is the best “formula” for entrepreneurial success that I know. Do what works for you!

What would you say are the top three skills needed to be a successful entrepreneur?

Creativity. Ability to get stuff done. Advanced networking skills.

Creativity, like entrepreneurship, is a challenging subject to “teach.” But many argue that a creative mind is the most valuable asset a person can have. Combining rare creativity with the ability to break down a problem into manageable steps and an executable solution helps make a successful entrepreneur. Factor in real networking, where collaboration happens and relationships are built beyond business cards, and you’ll have the winning skill set of a successful entrepreneur. Always remember, success is what you define it as, and optimizing your own unique abilities that you already have will get you there faster than any advice you read. Best of luck.

How did the idea for your business come about?

I founded TOMBOLO, maker of uncommon goods for the collective good after inventing “paperfeet” – minimalist sandals made from up-cycled outdoor advertisement material. At the time, I had a leaky roof and couldn’t afford a full repair. One of the contractors that gave me a quote said that his company sometimes used giant billboard vinyl sheets as durable, waterproof tarps. I cold called several ad companies and eventually found a full 14×48-foot sign sheet that functioned as the perfect roof tarp for the winter. The following year I revisited an early idea I had of making paper-thin sandals from Tyvek – the puncture-proof material used for shipping envelopes. Tyvek failed but the billboard worked surprisingly well for the first edition of what would eventually become the retail-ready paperfeet of today. In less than a year, the hand-made billboard shoes have been shipped around the world and featured in national media. But to take things to the next level and scale manufacturing I’m launching a Kickstarter community project to raise the funds needed to do volume production here in the United States.

 

Start BIG Give BIG Entrepreneurs Give Back

Terry

As the co-founder of Get Your Big On. com I am fortunate to meet many people who are living a big life. I have been blessed to interact with entrepreneurs who are not only making it big for themselves but helping others. Meet forty-two year old Terry  Grahl. Entrepreneur and a person who Gives BIG! She says,  ”I not only reinvented myself but I took a major leap of
faith 5 years ago by closing my interior decorating business and
turning it into a non-profit that transforms shelters for women and
children into peace and possibilities. I remember sitting on the edge
of bed in Dec. 2008 crying my eyes making a deal with God. My request:
”you better make sure you keep a roof over my families head and food
in the fridge” and his request: ”glorify me”. It’s been one wild
ride ever since just last year Enchanted Makeovers was awarded by
MLB/PEOPLE Magazine as All-Stars Among Us and Sheryl Crow even did a
special video on the organization. I finally feel I’m living and not
existing!”

Terry is just one of the many entrepreneurs who are giving big. Be sure to check out this month’s Start BIG Spotlight Jimmy Tomczak founder of Paperfeet.  http://www.getyourbigon.com/spotlight/paperfeet

Entrepreneur’s that Start BIG

Over the last two weeks I have been inundated with stories of entrepreneurs who are Starting BIG! I find myself inspired daily by the stories I am receiving.  Many have overcome major obstacles. This week I featured one of those big stories as my pick of the week on www.getyourbigon.com. I thought I would share his story here as well. I am able to tell you a bit more about him in this post.

David Alan Slockblower (aka David Alan). Is an inventor/entrepreneur/professional stand-up comic/artist who has had and lost millions. He has been featured in People Magazine, appeared on the Oprah Winfrey Show, the Joe Franklin Show, the CBS Early Show, and dozens of local and regional television news shows. He has fought and won a 13-year battle with alcoholism and drug addiction and have endured major surgeries to recover from near-total disability. This inventor and entrepreneur is launching a new product. The project is his patented EZ Shopper invention, which is something that literally EVERYBODY can use.

http://www.ezshopper.us/

Additionally David says “After a 20-year failed marriage, I have been blessed to reconnect with “the one that got away” from over thirty years ago and am now happily married to her. With her love, support, and encouragement I have once again tapped into the flow of creative energy that had been dulled by drugs, alcohol, and depression. Good story, huh? Best part is that it’s ALL TRUE. In order to finance my current project/dream, my new bride and I have exhausted all of our resources, including her entire retirement account from a 20-year career as a published research scientist with Novartis/Sandoz Corporation. The project is my patented _EZ Shopper_ invention, which is something that literally EVERYBODY can use and benefit from.”

A common theme among the stories I have received is that once the entrepreneur commits completely to the project either financially, emotionally or both that is when it succeeds. 

You can learn more about this entrepreneur who has overcome great odds.

links: http://www.ezshopper.us/

http://www.youtube.com/user/slocky1701?feature=mhsn

https://www.facebook.com/EZshopper

https://www.facebook.com/pages/EZ-SHOPPER-The-Complete-Pocket-Sized-Shopping-System

Get Your BIG on Start BIG if you are an entrepreneur and can help read here!

Today I want to tell you about a potential exciting endeavor Start BIG is considering. We have been approached to provide training for female entrepreneurs in Kenya. If you have experience with Kenya and entrepreneurship I would love to hear from you. I am in the process of creating courses and handouts. I am seeking information on Kenya. Any help would be greatly appreciated.

Keywords and other curves in the road

I heard a story once about four new mountain bikers. These bikers were learning from fantastic guides. One guide was in the front of the group and another behind the group.  The line of bikers proceeded through a rigorous mountain course. Everything was fine until they approached a narrow path with a sharp turn. The first biker took the turn to fast and careened off the path. The second biker seeing what happened to the first slammed on the brakes falling head over the handlebars. The third biker swerved to avoid the second. The fourth and final biker listened to the guide behind him. This guide yelled look past the curve! Look past the curve! The fourth biker looked head on the path to the other side of the curve. Keeping his eyes fixed on the place he was headed he effortlessly piloted through his fallen comrades to the other side of the curve.

What do we need to learn from this? We must always keep our destination in focus! We must look past the curves we will undoubtedly encounter when starting our own Big thing!  As an experienced entrepreneur I still get some of those curves right now for me it is Keywords. I will post on what I have learned about Keywords in a future post. But for today I will share with you a more macro lesson. Look past the curve! See your destination so you can make it through the turns!

Domain Name

Tip 3

Right up there with trademarking your name giving thought to your domain name. You  want to pick a domain name before beginning the trademark process. It is important that your website name be your domain name and they all be either your brand name or closely related. People tend to think of the URL and the website name as one in the same. 

Whether your domain name should be short or long can be debated. I talked about some of the SEO ramifications in a previous blog. There are many additional items to consider. Hyphenation between words can make it easier for search engines but more challenging for consumers. Consider first picking a .com versus a .net or other.  It is true .com still has more credibility that it is worth paying a little bit more. Again many consumers will assume sites end with .com.

If you are having trouble picking out a domain check out Jacob Gube’s 12 tools for finding a domain name. http://sixrevisions.com/resources/12-excellent-tools-for-picking-a-domain-name/

So go out and Start BIG today and figure out your domain name.

Inventor, Entrepreneur

Tanja Neubauer, Inventor Entrepreneur

cimg5480_tanja1

http://www.fring-ez.com/

 

As part of my series I am introducing you to an entrepreneur who is a good example of picking a great name  and trademarking! Tanja Neubauer is both a give big and a start big story!  Tanja is a soccer mom and SAP whiz and now she is an inventor too!  Tanja has a patent pending and a trademark logo for the Fring-ez. 

Fring-ezThe Fring-ez is a tool that provides an easier way to cut fringe on the popular No Sew fleece blankets. It is an adjustable clear acrylic cutting template. It allows a person to place the fabric’s edge in it and run a pair of scissors down a row of slots to cut fringe all the same length and width in a straight line. It can accommodate four ply of fleece and can adjust to cut fringe that’s 2-, 3- or 4 inches long and an inch wide. It can be used on any kind of material to make fringe on items such as blankets, scarves, pillows and sleeping bags.

Have you always been inventive?  Not really I am not crafty at all however I always looked for ways to make a job easier and more efficient.

How did you come up with the idea? I was having a hard time making a fringed fleece blanket for my great niece. I don’t sew, and I’m not a crafty person at all. I had a terrible time cutting because I can’t cut straight.  I could not find a suitable cutting tool, so I invented one.

How do you market Fring-ez?  The Fring-ez, which sells for $19.95, plus shipping, can be ordered on Amazon.com, Etsy.com and at my website: Fring-ez.com.  I also now have a mini Fring-ez for half-inch-wide tab for small fringe.

So you are not just an inventor but also an entrepreneur?  I guess so! It all came together from September to October. My first marketing venture was at the November Holiday Gift show at Hara Arena.  I am not only inventing but I have had to learn how to source fabricators, understand packaging and all the other aspects of starting a business.

Where else are you selling your product?  I currently have 200 Fring-ezs in stock, which I sell on Amazon and at area shows, including at the recent Bargain Mania at Veteran’s Memorial in Columbus.

What are you most excited about?  I am hopeful that my template will be featured on a national craft show!  I am most excited about helping others. I hope the success of  Fring-ez will allow me greater resources to help the homeless and other community outreach programs. In the past year I have become very involved in with church and their outreach programs.

What has been your greatest surprise? My entire family looks at things differently. At first my kids (Neubauer and her husband, Scott, both IT consultants, with six children between them.) did not understand why I was pursuing making this product. They are now seeing ideas for new products in many things they do every day!