No Room for Second Place

Steve Van Remortel, founder of SM Advisors and creator of the Stop Selling Vanilla Ice Cream process, educates and inspires business leaders on how to differentiate their organization by applying the fundamentals of strategy and talent. In his first book, Stop Selling Vanilla Ice Cream: The Scoop on Increasing Profit by Differentiating Your Company Through Strategy and Talent, he provides all business leaders a simple step-by-step planning process they can implement into their organization to optimize its performance. The book launches, Tuesday, October 16 and is available on

Vince Lombardi once said, “There is no room for second place.  There is only one place in my game and that is first place.”   That is true in business as well as football.  When it comes to your competence and strategy second place is not an option.  

The first fundamental of the Stop Selling Vanilla Ice Cream ® Strategic Planning Process is defining your competence.  Your competence is something you do better than anyone else in the markets where you compete.  It is why customers choose you first, not second.  

When helping a company define its competence, SM Advisors uses our proprietary methodology called the Competitive Competence Analysis.  The objective of this analysis is to evaluate your new or current competence against the competitors in the markets where you compete.  

7 questions to determine your organization’s competitive competence Continue reading